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A forecasting method involving construction and interpretation of the business cycle is presented. Definition and development of lead indicators are discussed. These tools provide management with short‐ to medium‐term forecasts of sales activity. Insights into the reasonableness of the forecasts and guidance for appropriate management actions are discussed. Data from an actual company are used to illustrate computation and interpretation procedures.

Knowledge about the external environment is essential for an organization to remain competitive in the marketplace. To this end, a marketing information system (MKIS) can be used as a powerful tool for translating raw data into useful information to assist managers in making strategic and operational decisions. However, even with the vast technological advances of the past decade, research has found that current information systems, in many instances, still exist in rudimentary stages of development, exhibiting disappointing degrees of success. Focusses on examining reasons for this state of affairs and then proceeds to present the knowledge, in a managerially relevant and understandable format, needed to develop and implement an MKIS effectively. Presents applications of effective MKISs along with managerial implications.

The purpose of this paper is to trace the personal and intellectual evolution of the author via an autobiographic approach.

Personal, reflective, interpretive, historical narrative.

For the author, the writing of this paper opened new and reflective windows on personal and intellectual evolution, and similar effects may happen with some of the readers.

Some of the critical directions suggested herein could possibly inspire innovative critical marketing work.

There may be some insights on how to blend observations of the world at large with critical theories gleaned from the literature.

The paper offers reflections of the unequal, unjust state of the world, and this could inspire others to seek innovative ameliorative pathways.

As an autobiographical narrative, this paper – by definition – is original and unique.

In a very personal reflection, this paper aims to trace the academic trajectory of a female marketing academic in a very male-dominated discipline. It also highlights the struggle balancing work and family, as well as protecting an immigrant identity in a foreign culture.

Given the period and unique conditions of the author’s academic journey, this highly personal retrospective account is based on recall of significant events that have shaped my singular experience. It attempts to capture the experience of an immigrant female novice navigating not only a foreign culture but also a very male-dominant discipline.

While times have changed and gender barriers are lower today, challenges remain. In addition, the set of choices faced by women with partners in the same discipline differ significantly and complicate the family-work balance decisions. There is no one set of path that can be followed.

While there is a professional cost to deviating from the mainstream, pursuing alternatives to the dominant topics is vital to advancing the health and relevance of the marketing discipline. The relationships between marketing and development have been an important topic for me; however, these macromarketing topics continue to be neglected. Given the current socio-economic-political conditions globally, perhaps future marketing scholars will devote greater attention to these topics.

This is purely the author’s personal reflection of a journey that began accidentally. It also occurred in the 1970s when women were rare in the business world, particularly business academia. It offers a retrospective comparison to male peers who, aside from their individual talents and history (Belk, 2017; Firat, 2014; Holbrook, 2017), were achieving their professional goals at a similar period. It also provides some historical context that can be compared to experiences of other female pioneers in marketing academia and marketing practice (Bolton, 2017; Tadajewski and Maclaran, 2013; Zeithaml, 2017).

How do transnational social movements organize? Specifically, this paper asks how an organized community can lead a nationalist movement from outside the nation. Applying the analytic perspective of Strategic Action Fields, this study identifies multiple attributes of transnational organizing through which expatriate communities may go beyond extra-national supporting roles to actually create and direct a national campaign. Reexamining the rise and fall of the Fenian Brotherhood in the mid-nineteenth century, which attempted to organize a transnational revolutionary movement for Ireland’s independence from Great Britain, reveals the strengths and limitations of nationalist organizing through the construction of a Transnational Strategic Action Field (TSAF). Deterritorialized organizing allows challenger organizations to propagate an activist agenda and to dominate the nationalist discourse among co-nationals while raising new challenges concerning coordination, control, and relative position among multiple centers of action across national borders. Within the challenger field, “incumbent challengers” vie for dominance in agenda setting with other “challenger” challengers.

The marketing field established important institutions – college courses, teachable texts, professional associations, and regular conferences – during the first three decades of the twentieth century, but did not fully mature as a scholarly discipline until the first specialized journals were launched in the mid‐1930s. The aim of this paper is to better understand the marketing discipline during this crucial formative period, especially the structure, presentation, and content of marketing knowledge.

The primary sources are The American Marketing Journal and the National Marketing Review, the two predecessor journals that combined to form Journal of Marketing in 1936. They are examined for publishing data and content areas, article format and authorship, and the topics and methods constituting marketing knowledge.

The scholarship published in the first marketing journals was written by single authors who only infrequently cited other works. A wide range of topics were explored with much attention given to issues of marketing and society. Marketing writers considered their field a science and showed confidence in it despite dire environmental conditions.

The primary sources examined have been all but forgotten and deserve to be revisited. The research investigates not only the texts themselves, but the people who wrote them, their professional biographies and associational activities, and the larger academic and social environments of their time.

The period from the death of Charles Stewart Parnell (1891) to the establishment of the Irish Free State (1922) was a momentous one for Ireland. There was a cultural revitalization (1891– 1916), a Rising (1916), the Anglo‐Irish War (1919–21), the Treaty (1922), and the Civil War (1922–23) before the new Irish state settled into a routine pattern. This was a period characterized by assertive nationalism, dogmatism, and intolerance that led to violence and bloodshed. The result would be an independent Ireland, but a divided Ireland with potential for explosion in the North. Still there were people who surmounted the polemic of the moment and sought rational compromise and mutual tolerance. These were individuals who sought limited practical objectives, empathized with their adversaries, demonstrated civility, and often predicted the problems of the future. These were the “apostles of peace”. Among Ireland's many notables, three of such caliber stand out — Arthur Griffith, Horace Plunkett, and Eoin MacNeill. These men were intimately associated with the affairs of their day and were recognized for their integrity and professional accomplishment. They were also associated with the major peaceful attempts to solve Ireland's problems and avoid the warfare that ensued. Griffith, the journalist, founded the early Sinn Fein and came temporarily to lead the Irish Free State. Plunkett, the Anglo‐Irish aristocrat, founded the cooperative movement. MacNeill, the civil servant and historian, was involved in starting the Gaelic League and the Irish Volunteers. These were the “apostles of peace” and Ireland's subsequent trauma stemmed from their limited number. The objective of this study is to examine the careers of these three exceptional notables and ascertain if there exist some pattern. Are there generalizations that might be made about them collectively?

The study explores the ways hypermasculine aggression is both communicated and resisted in prisons.

It is based on ethnographic observation conducted at two correctional facilities: a mixed-security prison for young men where the author has facilitated conflict transformation workshops since 2006 and a maximum-security prison for men where she has taught a weekly writing class since 2007.

It found that performances of masculinity among both prisoners and prison guards are frequently structured around symbolic expressions of violence, but that both groups also engage in supportive behaviors that communicate the possibility of nonviolent caring male identity.

The study was limited to two correctional institutions in one state in the United States. Conditions at other correctional facilities may lead to different types of gendered performance. Also, in the tense atmosphere of a prison, neither inmates nor corrections officers express themselves fully in the presence of an outside observer.

The violent masculinities valued and practiced in prisons replicate in communities and institutions beyond the prison walls. Attention to the alternative masculinities practiced in correctional institutions can help scholars challenge the destructive ideologies of hegemonic masculinity and reduce its prevalence; it can influence policy makers to establish more humane conditions and procedures of benefit to individuals, families, and communities.

The study is of value to scholars of gender, culture, and social justice; to policy makers interested in criminal justice reform; and to activists and people of conscience seeking to reduce violence on both sides of the bars.

This chapter examines social variations in parent dissatisfaction with children’s medical care and tests whether greater dissatisfaction is associated with less preventive care and unmet medical need.

The 2007 National Survey of Children’s Health (NSCH) is a nationally representative cross-sectional sample of parents of U.S. children age 0–17 years (N=78,523). We use a combination of ordinary least squares (OLS) and binary logistic regression to analyze parent dissatisfaction, preventive care, and unmet medical need.

Our results indicate that parents’ dissatisfaction scores are significantly higher for racial/ethnic minorities, non-English speakers, lower socioeconomic status (SES) respondents, and the uninsured. Furthermore, parent dissatisfaction has a significant and robust association with lack of preventive care and reports of unmet medical need.

Due to the cross-sectional research design, we were unable to determine whether dissatisfaction caused parents to delay children’s medical care, thus resulting in a lack of annual preventive care and greater unmet needs.

Although there is extensive research on adult perceptions of their own medical care, few sociological studies have examined parents’ perceptions about their children’s care. Yet, there is substantial evidence that parents transmit health-related attitudes, beliefs, and behaviors to their children. As with adult patients, parent satisfaction with their child’s medical care is stratified by social characteristics; however, we also find a strong association between dissatisfaction and use of other important health services. It may be the case that when parents feel that they did not receive satisfactory care, they are more likely to delay, or to forgo, preventive and other health services.